PATHS partner profile: i-Sieve technologies
i-sieve technologies is a spin-off company of the National Centre for Scientific Research (NCSR) "Demokritos" in Athens, Greece.
It was founded in late 2004 by four eminent researchers from NCSR “Demokritos. It is a private company fully owned by the four founding researchers and has been vested with full IPRs from the Centre and its founders.
i-sieve technologies has developed a suite of tools specifically targeted to online data collection and semantic analysis. Underlining these tools is our proprietary technology for data understanding, shaped in many years of academic research work by the team in information extraction, machine learning and web-based multimedia data analysis.
i-sieve technologies serves corporate clients and media firms in Europe and the US with business intelligence applications through online media analysis.
i-sieve technologies analyses on-the-fly web-media, blogs, forums and chat-room contents to deliver sentiment snapshots and trend detection insights concerning:
- Brand reputation
- New product launches
- Marketing campaign impact
- Crisis management
The uniqueness of i-sieve technologies stems from its strong technological background, as a spin-off activity of a research team with significant international presence. The team already holds a patent on a method to automatically classify multi-lingual, semi-structured, multimedia electronic content.
Their multilingual and multimedia classification background is already crucial and will become an absolute competitive advantage as the online content to be analyzed starts exploiting rich media, where other vendors with text-processing technology will lag behind.
Current competition, relying largely on scores of humans to identify and classify content manually will soon be unable to cope with the amount of consumer generated media. All our processes, apart from the initial sampling, are fully automated. Once the system is set up, fine-tuned and running (usually in 5 days or less), spot-checks are only needed at result delivery intervals.
i-sieve Technologies offers Buzz sense an online analytics service providing total brand exposure monitoring solutions for brands.
i-sieve Technologies methods normalize simple mention measurements into meaningful insights on the sentiment polarity of the content, the paths and patterns of content spreading, as well as estimate the size of the audience the content is reaching.
Buzz sense differentiates from competition by offering a holistic approach on Brand exposure through various sources and platforms
Mapping the influence: i-sieve Technologies use their proprietary tools BuzzFactor & Tubefactor to measure the influence of the findings and identify key authors/sites:
|Number of viewers||Number of views|
|Number of comments||Comments|
|Keyword frequency||User votes & ratings|
|BuzzFactor additionally estimates the size of the audience reached, hence the message’s influence||TubeFactor also follows the uploaders’ profiles to assess their influence by looking into channels views, subscribers & friends of the user|
Reporting and Online Dashboard:
Reporting Output and frequency can be tailored by brief, Dashboard Access enables users to view updated results on a daily basis